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A new global phenomenon is changing the history of media in a major way. Millions of people are producing, altering and sharing “memes” — digital content comprised of stereotyped patterns. This “culture” is both inscribed within and shaping a new landscape ripe for a rich and complex investigation. For the first time, a phenomenon that is simultaneously global and local, pop and elitist; one that is constructed, mediated and structured by technology, can be observed with precision. Studying memes doesn’t just mean merely understanding the digital culture that produces them; we must also invent a new approach if we are to grasp the complexity of the creation and dissemination of these patterns on a global scale.


  • Introduction – Memes as replications of the “même”
  • Information visualization
  • Internet meme cases
  • How to create an Internet meme
  • Interviews – Kenyatta Cheese – An Xiao Mina
  • Observations on the life cycle of Internet memes (Christian Bauckhage)
  • Remix culture: an ordinary poetics of the web (Laurence Allard)
  • Reader
  • Glossary
  • Conclusion


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Last reader comment

Très intéressant !

on 20/10/2017 13:18


Publisher: EPFL Press English Imprint

Author(s): Frédéric Kaplan, Nicolas Nova

Collection: Big Now

Published: 4 april 2016

Edition: 1st edition

Media: eBook [PDF]

Pages count eBook [PDF]: 96

Size: 4 Mo (PDF)

Language(s): English

EAN13 eBook [PDF]: 9782889143924

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